Interview with Kendra Todd, Winner of The Apprentice 2005 Season

At the August 27-29 Inman News Real Estate Connect Conference in San Francisco, I had the unique opportunity to interview keynote speaker Kendra Todd, winner of the 2005 season of Donald Trump’s The Apprentice.

During our interview, I asked her several questions regarding both real estate and business development. Here are the highlights of that conversation:

Kendra Todd got involved in the real estate industry after working as founding editor-in-chief of Capture Life, an award winning South Florida magazine. After interviewing countless real estate professionals and realizing the income and investment potential, she obtained her real estate license which currently hangs at ReMax Advantage Plus in Boca Raton, FL.

From the beginning, she has always focus on recession-proof pricing, getting investors into property that is reasonably priced enough to be somewhat insulated from changing market conditions.

“I buy real estate like most women buy shoes.”

– Kendra Todd, Winner of the 2005 season of Apprentice

Kendra originally went to the auditions for The Apprentice in order to recruit the most talented employees for her own company, a company that provides information about below market preconstruction, condo conversion and land opportunities for investors. She had designed flyers that said “You’re hired” and started handing as many out as possible to anyone who was there for the audition. Then she decided to go ahead and audition herself. Since she kept making it to the next level, eventually she stopped trying to recruit and focused on the audition process instead.

Kendra provided the following advice for those wishing to start or expand their own business:

  • Be different. Find a niche. Do it better than anyone else.
  • Be open to untraditional methods of marketing your business.
  • Don’t be afraid to invest in your business idea if it’s a solid concept.
  • Kendra Todd is also “Special Agent 53” on My House, Florida’s #1 real estate investment radio talk show.