Using Social Media for Online Marketing

Social Media Cocktail Party

Social Media Cocktail Party

At a recent online marketing seminar about email newsletters and social media, the presenter, Kelly Flint of Constant Contact, compared social media such as Facebook and Twitter to a cocktail party with short informal conversations, and email newsletters to a dinner party with more in depth discussions.

There’s a variety of low cost and even free tools that can help you to more effectively use email marketing and social media to promote your business and engage with your customers. For example, email marketing services such as and have built in tools that let you automatically share your newsletters on Facebook and Twitter, as well as track which of your customers visits each social media site. Services like can bring a summary of your social network updates to your inbox in a single email that you can schedule.

In the coming months, will be focusing on best practices, tips and tricks on how to use social media for online marketing, and general netiquette issues that will help keep you compliant with anti-spam laws and keep your customers happy.

So be sure to Like us on Facebook, Follow us on Twitter, and Sign up for our e-Newsletter (or forward our e-Newsletter to friends and colleagues if you’re already signed up)! in the Community @ Oaktoberfest 2010

Darcie Fulkerson of, volunteered to help Hospice of San Luis Obispo County hand out beer steins to the stampede of attendees at Oaktoberfest 2010
Darcie Fulkerson, Owner and Founder of, volunteered for Hospice of San Luis Obispo County to help hand out beer steins to the stampede of attendees at Oaktoberfest 2010. The event was held in Avila Beach this year, and thankfully provided multiple shuttles for safe rides home (absolutely crucial, especially since a few of the attendees were already completely smashed upon arriving and claiming their beer steins).

Volunteering for these events is so much fun, especially meeting new people like Judy (see photo above) – the 1st place winner of the 2010 Oaktoberfest costume contest. She was wearing an authentic dirndl from Germany that she wore at her wedding. Very cool.